Privacy Policy

Last updated: 10 October 2026

At Watch Brothers, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how Watch Brothers Limited collects, uses, stores and protects personal data when you visit our website, contact us or subscribe to The Watch Brothers Dispatch.

We aim to handle your information responsibly, transparently and in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Watch Brothers is an independent watch publication operated by Watch Brothers Limited, a private limited company registered in England and Wales.

For the purposes of applicable data protection law, Watch Brothers Limited is the data controller responsible for the personal information described in this policy.

Company name: Watch Brothers Limited

Company registration number: 17052269

Registered office:

2nd Floor, College House
17 King Edwards Road
Ruislip
London
HA4 7AE
United Kingdom

Website: https://watchbrothers.co.uk

Privacy enquiries: For any questions about how we handle your personal information, please email info@watchbrothers.co.uk.

2. Information We Collect

Depending on how you interact with our website, we may collect the following information.

Information you provide voluntarily

Your email address when subscribing to The Watch Brothers Dispatch.
Your name, if requested and provided when subscribing or contacting us.
Your email address and any other information you include when contacting Watch Brothers.
Information you provide in connection with editorial enquiries, review opportunities, photography commissions or other business correspondence.

Information collected through website use

Depending on your browser settings, cookie preferences and the technologies enabled on our website, certain technical information may be collected automatically.

This may include:

IP address.
Browser type and device information.
Pages visited and interactions with our website.
Approximate geographic location derived from technical information.
Referring websites and traffic sources.
Cookie identifiers and related analytics information.

We do not intentionally request sensitive personal information through our general website or newsletter signup.

3. How We Use Your Information

We use personal information for the following purposes:

Newsletter communications

To send The Watch Brothers Dispatch and related editorial communications to people who have subscribed.

Responding to enquiries

To respond to messages, press releases, review requests, photography enquiries and other correspondence.

Operating and improving our website

To maintain website functionality, understand how visitors use our content and improve the experience we provide.

Website security

To help protect our website, identify technical problems and prevent misuse.

Legal and administrative purposes

To comply with applicable legal obligations, maintain appropriate business records and establish or defend legal claims where necessary.

We do not sell personal information to advertisers or data brokers.

4. Our Lawful Bases for Processing Personal Data

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on the following bases.

Consent

Where you have provided valid consent to receive our newsletter or to the use of non-essential cookies and similar technologies.

You may withdraw consent at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.

Legitimate interests

Where necessary for our legitimate business interests, such as responding to relevant enquiries, maintaining website security and administering our publication, provided those interests are not overridden by your rights and freedoms.

Contractual necessity

Where processing is necessary to take steps at your request before entering into a contract or to fulfil an agreement with you.

Legal obligations

Where processing is necessary to comply with applicable laws or regulatory requirements.

We will not rely on consent where another lawful basis is more appropriate, and we will respect your rights under applicable data protection law.

5. The Watch Brothers Dispatch

Visitors may subscribe to The Watch Brothers Dispatch through the signup form on our website.

When you subscribe, we collect the information requested by the form, including your email address, to provide the newsletter and related communications.

Our newsletter mailing list is managed using Squarespace's email marketing services.

We use subscriber information to administer subscriptions and send relevant Watch Brothers communications.

You can unsubscribe at any time by clicking the unsubscribe link included in our marketing emails.

You may also contact us to request removal from our mailing list.

We will not add you to unrelated third-party marketing lists without an appropriate lawful basis.

6. Cookies and Website Analytics

Our website is built using Squarespace and may use cookies and similar technologies to support website functionality, security, preferences and analytics.

We also use Google Analytics to help understand how visitors interact with our website.

Depending on the configuration and your cookie choices, analytics technologies may collect information such as pages visited, device characteristics, interactions and traffic sources.

Cookies may be classified as:

Essential cookies

Technologies necessary for the website to operate, maintain security or provide services requested by visitors.

Analytics cookies

Technologies used to understand website traffic and visitor interactions.

Other optional cookies

Additional technologies that may be introduced through website features or embedded third-party content.

Where required by applicable law, we will obtain consent before placing or accessing non-essential cookies or using equivalent tracking technologies.

You can manage cookies through any consent controls provided on our website and through your browser settings.

Disabling certain cookies may affect some website functionality.

For more information about Google's handling of information, please visit:

https://policies.google.com/privacy

For information about Squarespace's privacy practices, please visit:

https://www.squarespace.com/privacy

7. Sharing Information With Service Providers

We may share personal information with trusted third-party service providers where reasonably necessary to operate our website and publication.

These may include:

Squarespace

Our website hosting and email marketing service provider.

Google Analytics

Our website analytics service provider.

Email and communications providers

Services used to receive, send and manage business correspondence.

Professional advisers and regulatory authorities

Where necessary to obtain professional advice, comply with legal obligations or respond to lawful requests.

These providers may process personal information on our behalf or act as independent data controllers, depending on the service and circumstances.

We do not disclose subscriber lists to unrelated third parties for their own marketing purposes without an appropriate lawful basis.

8. International Data Transfers

Some service providers used by Watch Brothers Limited may process or store personal information outside the United Kingdom.

Where international transfers of personal data take place, we will seek to ensure that appropriate safeguards or other lawful transfer mechanisms apply, as required by UK data protection law.

These may include applicable adequacy regulations, recognised contractual safeguards or other permitted mechanisms.

9. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, subject to applicable legal requirements.

Newsletter subscriptions

We generally retain subscriber information while a subscription remains active.

When someone unsubscribes, we stop sending the relevant marketing communications and retain only information that remains necessary for lawful administrative, compliance or suppression purposes.

Contact enquiries

We retain correspondence for as long as reasonably necessary to respond to enquiries, manage business relationships and meet applicable legal or administrative requirements.

Website analytics

Analytics information is retained in accordance with the retention settings and policies applicable to the analytics services we use.

We periodically review whether personal information remains necessary and take reasonable steps to delete or anonymise information when it is no longer required.

10. How We Protect Your Information

We take reasonable organisational and technical measures to protect personal information against unauthorised access, misuse, alteration, disclosure or loss.

Our website and newsletter services are provided through established third-party platforms with their own security arrangements.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

If we become aware of a personal data breach, we will assess and respond to it in accordance with applicable legal requirements.

11. Your Data Protection Rights

Under UK data protection law, you may have the following rights, depending on the circumstances:

Right of access: Request information about the personal data we hold about you.
Right to rectification: Request correction of inaccurate or incomplete personal information.
Right to erasure: Request deletion of personal information in certain circumstances.
Right to restrict processing: Request restrictions on certain uses of your information.
Right to data portability: Request certain information in a portable format where applicable.
Right to object: Object to certain processing, including processing based on legitimate interests.
Right to withdraw consent: Withdraw consent where we rely on it.

You also have the right to object to the use of your personal data for direct marketing at any time.

To exercise your rights, please contact us using the details provided in this policy.

We will respond to requests in accordance with applicable legal requirements.

12. Complaints

If you have concerns about how Watch Brothers Limited handles your personal information, please contact us first so that we have an opportunity to address them.

You also have the right to complain to the UK's independent data protection regulator, the Information Commissioner's Office (ICO).

Information Commissioner's Office

Website: https://ico.org.uk

We encourage you to contact us if you have questions or concerns about our privacy practices.

13. Third-Party Websites

Our articles and pages may contain links to watch manufacturers, retailers, clubs, organisations, magazines, podcasts and other external websites.

These third-party websites operate independently of Watch Brothers Limited.

We are not responsible for their privacy practices or the personal information they collect.

We recommend reviewing their privacy policies before providing personal information.

14. Children's Privacy

Our website is intended for a general audience interested in watches and horology.

We do not knowingly seek to collect personal information from children through our newsletter or general contact facilities.

If we become aware that personal information has been collected from a child in circumstances requiring additional protections, we will take appropriate steps in accordance with applicable law.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, technology or applicable legal requirements.

When we make changes, we will update the date shown at the beginning of this policy.

Where required by law, we will provide additional notice or obtain fresh consent before introducing materially different processing activities.

16. Contact Us

For privacy enquiries, requests relating to your personal information or questions about this policy, please contact:

Watch Brothers Limited

Company registration number: 17052269

Registered office: