Privacy Policy

Last Updated: 16 June 2026

1. Introduction

Watch Brothers ("we", "our", "us") is committed to protecting your privacy and handling your personal data transparently and securely.

This Privacy Policy explains what information we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This policy applies to visitors of Watch Brothers and users of any services offered through our website.

Website: WatchBrothers.co.uk

Contact Email: info@watchbrothers.co.uk (Watch Brothers)

2. Who We Are

Watch Brothers is an independent watch media platform operated by Mark and Neil Cody, providing watch news, reviews, photography, podcasts, event coverage and related editorial content. (Watch Brothers)

For the purposes of data protection legislation, Watch Brothers is the Data Controller responsible for the personal data collected through this website.

3. Information We Collect

Information You Provide

We may collect:

  • Name

  • Email address

  • Telephone number (if provided)

  • Information submitted through contact forms

  • Information included in emails sent to us

  • Information provided when making enquiries regarding memberships, collaborations, advertising opportunities, reviews, events or editorial features

Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Pages visited

  • Time spent on pages

  • Referring websites

  • General location information derived from IP address

4. How We Use Your Information

We use personal data to:

  • Respond to enquiries

  • Communicate regarding editorial opportunities, reviews, photography services or collaborations

  • Improve website performance and user experience

  • Monitor website traffic and usage

  • Maintain website security

  • Comply with legal obligations

  • Prevent fraud and misuse of our website

We do not sell personal information to third parties.

5. Legal Basis for Processing

Under UK GDPR, we process personal data on the following lawful bases:

Legitimate Interests

To operate, maintain and improve our website and editorial activities.

Consent

Where you choose to contact us or opt into marketing communications.

Legal Obligations

Where we are required to process information to comply with applicable laws and regulations.

6. Cookies

Watch Brothers uses cookies and similar technologies to ensure the website functions correctly, analyse website traffic and improve the user experience.

Cookies may be placed by Watch Brothers and by trusted third-party services used on the website, including Google Analytics 4 and YouTube.

You can control and delete cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

7. Analytics

We use the following analytics services:

Squarespace Analytics

As our website is hosted on Squarespace, Squarespace Analytics provides information about website performance and visitor activity. This may include:

  • Pages visited

  • Referral sources

  • Device type

  • Browser information

  • General geographic information

  • Visitor interactions with website content

Squarespace processes this information in accordance with its own privacy practices.

Google Analytics 4

We use Google Analytics 4 ("GA4") to understand how visitors interact with our website and to improve our content and services.

GA4 may collect information including:

  • IP address (which may be anonymised where applicable)

  • Device information

  • Browser information

  • Pages visited

  • Time spent on pages

  • Referral sources

  • General geographic location

Google may process this information on servers located outside the United Kingdom.

Further information can be found in Google's privacy policy:

Google Privacy Policy
Google Privacy Policy

You can also opt out of Google Analytics through Google's browser add-on:

Google Analytics Opt-out Add-on

8. Embedded Content

Articles and pages on Watch Brothers may include embedded content from third-party providers.

YouTube

We may embed videos hosted on YouTube.

When a page containing an embedded YouTube video is viewed, YouTube may collect information about your device, browser, IP address and interactions with the video. YouTube may also place cookies on your device.

YouTube is operated by Google LLC and processes personal information in accordance with Google's privacy policy.

Social Media and External Content

We may also link to or reference content from social media platforms and other third-party websites. Interactions with those services are governed by their respective privacy policies.

9. External Links

Our website may contain links to third-party websites, membership organisations, brands, retailers or other external resources.

We are not responsible for the privacy practices of those websites.

We recommend reviewing the privacy policies of any external sites you visit.

10. Membership Enquiries

Watch Brothers may provide information about third-party watch clubs, membership programmes and industry organisations.

Where you enquire about these memberships through Watch Brothers, we will use your information solely to respond to your request or direct you to the relevant organisation.

Any subsequent data processing will be governed by the privacy policy of the relevant third party. (Watch Brothers)

11. Data Retention

We retain personal data only for as long as necessary to:

When information is no longer required, it will be securely deleted.

12. Data Sharing

We may share information with trusted third-party service providers who help us operate and maintain the website, including:

These providers process data on our behalf or as independent controllers in accordance with their own privacy policies and applicable data protection laws.

13. International Transfers

Some service providers may store or process data outside the United Kingdom.

Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

14. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Restrict processing

  • Object to processing

  • Request transfer of your data

  • Withdraw consent where applicable

  • Lodge a complaint with the Information Commissioner's Office (ICO)

The ICO can be contacted via:

Information Commissioner's Office

15. Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your data protection rights, please contact:

Watch Brothers
Email: info@watchbrothers.co.uk (Watch Brothers)

16. Changes to This Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page together with the revised "Last Updated" date.

A further improvement would be to tailor this specifically to your Squarespace setup. If you're using Squarespace Analytics, Mailchimp, Kit, Google Analytics 4, Stripe, Memberstack, YouTube embeds, or affiliate programmes, I can produce a version that is much closer to full GDPR compliance rather than a generic policy.