Christopher Ward - The Twelve 660
Those guys in Maidenhead and Biel just dont take theor foot off the gas, as they are droppping one hit after another. Today sees the launch of their latest release, the Twelve 660. A super slimmed down and extremely wearable
Slimmed Down, Styled Up: Christopher Ward’s The Twelve 660 Redefines Everyday Elegance
Christopher Ward is back with another sharp addition to their ever-evolving lineup, and it’s razor thin. The Twelve 660, the latest iteration of their award-winning integrated sports watch, dials things back in size but steps up in refinement, offering a masterclass in minimalist sophistication at just 6.6mm thick.
Yes, you read that right, 6.6mm. The name "660" doesn’t just sound sleek; it reflects the watch’s trim profile, following in the footsteps of 2018’s C1 Malvern 595, the brand’s first ultra-thin marvel. And just like the 595, the 660 wears its svelte silhouette like a badge of honour. The "6 + 6 = 12" connection might be a happy coincidence, but the impact is very much intentional.
“This isn’t some dainty concept piece to be admired behind glass,” says CEO and co-founder Mike France. “The 660 is for living. Understated and elegant, whether you’re in a gallery, boardroom or just grabbing groceries.”
Launched with the goal of reimagining The Twelve in its purest form, the 660 project began in mid-2023 and quickly became a lesson in restraint. “We didn’t just shrink the case,” explains Senior Designer Will Brackfield. “We scrutinised every line, every surface. Minimalism demands honesty—there’s nowhere to hide.”
The result? A beautifully balanced 38mm stainless steel case with a sculpted, twelve-sided bezel. Subtle enhancements like sandblasted accents, fine linear brushing, and polished bevels lend depth and dimension. The bezel’s slightly broader frame brings a confident wrist presence to the otherwise featherlight form.
Slimming down the watch meant rethinking everything, including the bracelet. Out goes the original clasp, too bulky for the new silhouette, and in comes a bespoke 2.9mm link bracelet paired with a 4.2mm butterfly clasp, redesigned with inline push-buttons for a seamless finish.
“If we’d used the original Twelve clasp, it would have been thicker than the watch head itself,” says Product Director Jörg Bader. “That simply wasn’t an option.”
The dial itself reflects the same ethos. No date window. No second hand. Just clean, crisp legibility, framed by brushed hour indices with diamond-polished facets, and matching hands that alternate brushed centres with polished flanks. The grained texture, sealed beneath a layer of clear lacquer, creates a luxurious depth without distraction.
Colour plays a bold, tongue-in-cheek role. The models, BLK, WHT, GRN, and BLU, ditch vowels in a nod to the watch’s no-frills attitude. The full black DLC-coated version is especially striking, offering stealthy elegance that accentuates the razor-thin profile. “The black-on-black version really underlines how refined this piece is,” says Brackfield.
While the outside is a lesson in less-is-more, the movement inside proves that thin doesn’t mean simple. Powering The Twelve 660 is a modified Sellita SW210, tailored in-house by Christopher Ward. Highlights include a skeletonised train bridge with rhodium plating, vertical brushing, and diamond-polished chamfers, details normally reserved for far more expensive pieces.
There’s also sunray brushing on the ratchet and crown wheels, all visible through the sapphire display caseback. These touches, Bader notes, were inspired by the same artisan suppliers that helped bring their halo C1 Bel Canto to life. “It shows how far we’ve come, not just in design, but in collaboration.”
So where does the 660 sit in the growing Twelve family? Somewhere between the steel Twelve and the titanium COSC model in terms of price, but in spirit, it’s something else entirely.
“What stands out isn’t any one thing,” France adds. “It’s the experience: how it feels in the hand, how it melts onto your wrist. This is refined watchmaking that doesn’t need to shout.”
With the Twelve 660, Christopher Ward proves once again that less can truly be more, when every millimetre is made to count. This one feels like a real departure from the Twelve series. It hugs the wrist beautifully, and thanks to that svelte profile, it’s incredibly wearable. For my tastes, it leans a little on the dressier side, but I can absolutely see this being another hit from the team in Maidenhead.