Aikon Quartz Colours
Maurice Lacroix’s design team has taken an unexpected journey from their snow-clad Swiss surroundings to sun-kissed shores and tropical escapades. Their creative process ventured far from the typical alpine aesthetic. Imagining instead the serene allure of pale pink beaches and the boundless expanse of azure seas. The carefree enjoyment of cocktails under an unending canopy of blue skies gave us the Aikon Quartz Colour.
This imaginative leap gave birth to a trio of vividly-hued Aikon Quartz Colour models. Each one bursts with vibrant energy and the spirit of endless summer. Reflecting the laid-back days and the lively nights of a paradisiacal retreat, these watches are not just timepieces but expressions of a sun-soaked fantasy.
At the heart of this creative endeavour was a mood board. A curated collage where the brand’s artistic team played with curves, lines, colours, and finishes. This canvas became the foundation upon which Maurice Lacroix masterfully blended design elements. To create watches that are aesthetically pleasing and evocative of joyful moments and vibrant experiences. The result is a collection that captures the essence of tropical leisure. As well as the exuberance of nights spent dancing under the stars, embodying the brand’s vision of life’s most vivid moments.
Photo Credit – Maurice Lacroix
Are You In The Mood?
In 2016, Maurice Lacroix introduced the AIKON. A watch designed with an urban flair and powered by a reliable quartz movement. This modern timepiece drew significant inspiration from the brand’s highly popular CALYPSO model of the 1990s. Reimagining its iconic design for contemporary tastes. The AIKON series has since undergone a remarkable evolution, reflecting Maurice Lacroix’s commitment to innovation and style.
Over the years, the AIKON has expanded its horizons, featuring enhanced finishes and a broader palette of colours, sizes, materials, and complications. Each iteration of the AIKON builds upon its predecessors, showcasing the brand’s dedication to refining and perfecting its designs. Despite these advancements, Maurice Lacroix has consistently maintained a focus on providing high perceived value. A principle that has resonated deeply with enthusiasts and collectors.
This dedication to quality and value has garnered a loyal following, with many wearers appreciating the blend of sophistication and accessibility that the AIKON represents. As Maurice Lacroix continues to push the boundaries of design and functionality, the AIKON remains a testament to the brand’s ability to honour its heritage while embracing the future.
Sunset Pink Or Deep Sky Blue
Photo Credit – Maurice Lacroix
Immerse Yourself In Colour
Maurice Lacroix is a brand rooted in the serene landscapes of the Franches Montagnes. It’s bringing a touch of vibrant warmth to its latest collection with the introduction of three new Aikon Quartz Colour models. This exciting release includes two 35 mm pieces adorned with diamond-set indexes and a 40 mm version featuring sleek, rhodium-plated hour markers.
The journey to create these new Aikon Quartz Colour models began in the heart of the Maurice Lacroix design studio, where inspiration was meticulously curated on a mood board—a creative tool that translates ideas into visual reality. Instead of drawing from the familiar snow-clad vistas surrounding their Swiss Manufacture, the design team transported their imagination to the sun-drenched shores of Florida. Here, pastel blue waters gently kiss sandy beaches, and Art Deco architecture, with its chrome and neon accents, lines the expansive boulevards.
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Florida Inspired
Concepts like ‘glitz’, ‘glamour’, ‘sparkle’, and ‘warmth’ guided their vision, aiming to infuse the new AIKON models with the essence of relaxed sophistication and opulent style. These timepieces are more than just functional accessories; they encapsulate the luxurious and vibrant spirit of Florida’s iconic coastal ambience, offering wearers a sense of escapism and elegance. Maurice Lacroix’s new AIKON Quartz models are perfect for those who seek a blend of Swiss precision and the carefree, glamorous lifestyle of beachside getaways.
Photo Credit – Maurice Lacroix
Photo Credit – Maurice Lacroix
Maurice Lacroix continues to enchant with the latest additions to its Aikon Quartz Colour collection, designed to capture the essence of fun and sophistication. The new lineup introduces two 35 mm models in captivating hues—Sunset Pink and Deep Sky Blue. These colours evoke the spirited joy of summer evenings and leisurely afternoons, where the diamond-set indexes shimmer under the moonlight, adding a touch of romance to any occasion. Whether basking in the daylight or embracing the night, the AIKON Quartz exudes elegance and sophistication.
For those who prefer a bolder presence on the wrist, the AIKON Quartz also comes in a 40 mm stainless steel case with a Deep Sky Blue dial. This striking shade complements both sunlit adventures and the vibrant ambience of a night out.
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Easy Change Strap System
Each watch in this collection features a 5-row stainless steel bracelet, a hallmark of the AIKON line, combining brushed and polished finishes to create a look that is both luxurious and versatile. Consistent with Maurice Lacroix’s commitment to innovation, the watches are equipped with the brand’s Easy Strap Exchange system, allowing for quick and tool-free strap changes to match any style or occasion.
As the holiday season approaches, Maurice Lacroix invites you to immerse yourself in the vibrant creativity of the new AIKON Quartz models. Celebrate the joy of colour and the spirit of the season. With a timepiece that perfectly balances Swiss precision and the lively essence of coastal glamour. Are you ready to embrace the mood?
Specifications
- Dial Colour: Sunset Pink or Deep Sky Blue
- Dimensions: 35mm x 9mm
- Case: Stainless steel
- Glass: Sapphire crystal with double anti-reflective coating
- Dial Gemstones: 56 diamonds
- Hour Makers: Diamonds, rhodium-plated
- Bezel: Bezel featuring eye-catching six “claws” design
- Water Resistance: 100m/10 ATM
- Price: £1050.00
- Dial Colour: Deep Sky Blue
- Dimensions: 40mm x 9mm
- Case: Stainless steel
- Glass: Sapphire crystal with double anti-reflective coating
- Hands: Rhodium-plated, white super-luminova
- Hour Makers: Indexes, rhodium-plated
- Bezel: Bezel featuring eye-catching six “claws” design
- Water Resistance: 100m/10 ATM
- Price: £970.00
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