The Sundowner Launch
We collaborate with numerous brands, and we truly appreciate the privilege of being invited to a watch launch. So when we received an invite to the Time & Tide Watch Discography Studio, we lept at it. We came to see the launch of the Time & Tide x TAG Heuer Aquaracer Solargraph ‘Sundowner’
I had the honour of visiting the new studio and interviewing Andrew McUtchen a few weeks before they opened the now-hallowed doors, but at that time, it was full of workmen, equipment and sawdust. Fast forward to my first encounter; all the noise and gear had long gone. This is a beautiful space, not just for watches, but for a place to visit. Quiet, relaxing and full of staff who care about your experience.
Built With Passion And Adventure
The studio had taken on a whole new look, normally a multi-brand experience with so much choice. Now, transformed into a mono-branded space, it’s perfect for a watch launch.
Andrew soon took centre stage, dressed as a Bond villain, minus the white cat, and welcomed everyone to the launch. By his side was Van Mulryan, the GM of TAG Heuer, Melbourne, who spoke about the watch in depth and explained the process and how this came about. What had been released was something very special and dear to Andrew. A watch that Andrew has wanted to create for some time, inspired by the landscape of the Australian desert.
The TAG Heuer Aquaracer Solargraph x Time + Tide “Sundowner” has a 40mm bead blasted grade 2 titanium case that’s silky smooth and light on the wrist. Paired with a green NATO strap, the earthy tones of this watch are apparent. The 12-sided dodecagonal uni-direction bezel showcases a 60-minute timing scale marked in a rose gold hue. Featuring a sturdy steel screw-down crown fluted for grip and shielded by protective guards, it proudly displays a rose gold TAG Heuer insignia.
The durable titanium case back is etched with the Time+Tide logo, enhancing the watch’s strong aesthetic. Comparable to its Aquaracer Professional 200 Solargraph counterparts, this timepiece offers water resistance up to 200 meters.
Inspired By The Australian Landscape
Protecting the anthracite sunburst dial is an AR-coated flat sapphire crystal. The dial features the recognisable Solargraph horizontal lines that we know well, allowing light to penetrate and power the solar accumulator underneath. A double-signed dial is the killer move here, something you hardly see nowadays, especially in the 18kt 5N rose gold. Forty hours of light will charge this for up to 10 months, and if you’re not planning to wear it for a while, simply pull out the crown, then the charge will remain for up to 4 years.
A self-coloured date window sits at 3 o’clock, and it features sword-style hour and minute hands, matching the trapezoidal indices perfectly. Rose gold highlights frame all the elements, showcasing a slender central seconds hand.Additionally, Super-LumiNova insets on the hour markers, and primary hands enhance visibility in dim lighting conditions.
Photo credit – Time & Tide
This is yet another example of you need to try the watch on. The photos, although great, don’t do the watch justice. On the wrist, it’s a dream, light, yet has enough heft you know you’re wearing it. Only 250 of these are available, and I doubt they’ll be around for very long. I don’t as yet own a TAG watch. However, this is one I would snap up in a heartbeat if I weren’t saving for another. Timing is everything in collecting watches, and you can’t buy everything you like, although I may regret not snapping one of these up. Don’t think twice about this watch; it’s worth every penny of the £2,700.00. So, if you have the funds, jump on this, it’s a keeper.
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