MB&F’s M.A.D. editions have always had a mischievous energy, part horology, part rebellion. Now, the M.A.D.2 turns up the volume. Designed by Eric Giroud and pulsing with ‘90s club nostalgia, it’s a watch that doesn’t just tell time — it spins it.

Maximilian Büsser is at it again. The man who built MB&F into a symbol of unrestrained horological imagination is back with the M.A.D.2, the long-awaited follow-up to the cult-favourite M.A.D.1 editions. Still accessible only through raffles or to the brand’s inner circle, the M.A.D.2 brings a fresh energy, this time with design direction from none other than Eric Giroud, the Swiss designer whose fingerprints are all over some of the most memorable modern watches.

Giroud and Büsser share a two-decade creative partnership, and fittingly, both are celebrating twenty years in watchmaking this year. For the M.A.D.2, Giroud channels the pulse of 1990s Lausanne club culture, where he once spent nights surrounded by musicians, actors, and artists at legendary haunts. The result is a timepiece that feels alive, rhythmic, rebellious, and just a little bit surreal.

The design takes cues from DJ turntables: raised subdials for the hours and minutes spin like decks, while the textured “vinyl” rotor mimics a record’s grooves and glows with a stroboscopic shimmer. That luminous platter isn’t just for show either, it doubles as the automatic rotor, visible from both sides. Beneath the surface, MB&F developed a bi-directional jumping hour and trailing minutes module, powered by the La Joux-Perret G101 calibre. The 42mm stainless steel case, with its soft, almond-like curvature, nods to one of Giroud’s early conceptual designs from the ’90s that never saw the light of day — until now.

Two versions spin out of this collaboration: an Orange Edition for MB&F’s “Friends and Tribe,” and a Green Edition, offered via public raffle. Both come paired with a premium leather strap and stainless-steel folding clasp, subtle touches that complete the design’s cohesive energy.

What stands out most about the M.A.D.2 is its confidence. It doesn’t rely on shouting about complications, though the jumping hour would easily justify it. Instead, it wears its mechanical cleverness lightly, letting design and attitude take the lead. It’s a watch that captures the joy of motion, both sonic and mechanical.

After two failed raffle attempts, I finally landed one. And honestly? The wait was worth every second. I never quite clicked with the M.A.D.1, brilliant though it was, it felt a touch bulky. The M.A.D.2 fixes that. It’s sleeker, more wearable, and far more my tempo. A big shout out to Robb Nudds, for making this possible, as withiut him, I’d stiil be without one, now I’m eternally grateful.

You’ll need decent eyesight to catch the jump hour pointers, so bear that in mind, if you are on the hunt for one.. Will this be the only MB&F in my collection? Almost certainly. But that’s alright. I’ve scratched that particular itch, and as I keep practicing the signature wrist flick that sets the rotor spinning, I can’t help but smile. For a brand built on creativity and chaos, the M.A.D.2 somehow finds its own perfect rhythm.