Bell & Ross BR-X3 Titanium
Bell & Ross keep evolving, and this time the jump from the BR-03 to the new BR-X3 feels like a genuine pivot point, the kind that nudges the brand into fresh territory without abandoning the silhouette that made it famous.
The BR-03 began life as a slightly rebellious “instrument on the wrist,” and two decades later it’s basically the brand’s greatest hit, remixed in every material and complication imaginable. Ceramic, bronze, GMTs, divers… if you can dream it, they’ve probably squared it. But the BR-X3? That’s the moment the band decides to go prog-rock.
You still get that unmistakable cockpit-instrument outline, but now it’s wrapped in a case that looks like it was reverse-engineered from a stealth aircraft. Layered construction, exposed structure, and a healthy dose of “yes, we machined all of this because we absolutely wanted to” energy. It’s Bell & Ross finally saying the quiet part out loud: the square isn’t just a shape anymore, it’s a platform.
Add in the movement upgrade and you’ve got the full mic drop. A proper, high-performance manufacture calibre finally backing the bravado of the design. The BR-03 has long been the reliable canvas; the BR-X3 feels like graduation day, same DNA, just sharper, hungrier, and far more technically assertive. Still a cockpit instrument at heart, only now cleared for supersonic flight.
The BR-X3 Titanium is Bell & Ross pretending to be purely functional… while very much flexing.
The case alone is a statement: ultra-light, impressively tough, and built like a miniature architectural model. The multi-layer “titanium sandwich” doesn’t just reduce weight, it adds a crisp, engineered precision, like every edge has been signed off by someone who sleeps beside calipers. At 41mm wide and 13.3mm thick, it wears surprisingly flush to the wrist.
Then there’s the dial, essentially an X-ray of its own intentions. The X-shaped structure is anything but subtle, acting as a billboard for the watch’s technical personality. Matte grey framing anchors the date at 3 and the power reserve at 9, keeping things purposeful rather than plain. It’s the visual equivalent of a torque wrench.
Legibility is classic Bell & Ross: metallic indices tucked neatly into the minute track, Super-LumiNova that doesn’t need to shout, and hands ready for low-visibility missions. Lightweight, yes, but with plenty of attitude. A titanium-clad reminder that the brand can do utilitarian with a wink and still mean every word.
Historically, the BR-X lineup has been the brand’s playground, forged-carbon skeletons, sapphire tourbillons, all the fun stuff that usually comes with a waiver. It’s where Bell & Ross stash their moonshots.
But the BR-X3 shifts the strategy. Instead of living off to the side as the eccentric cousin who turns up at family gatherings with a new carbon-fibre party trick, the X-factor is now integrated directly into the BR-03 platform. And honestly, it fits. This feels like the core design hitting the gym, picking up new skills, and returning with a sharper jawline and a far more interesting CV.
Under the hood is the BR-CAL.323, an automatic movement developed exclusively for Bell & Ross by Kenissi. If you’ve kept an eye on modern movement manufacturing, you’ll know that’s a very solid partnership. It delivers the reliability, accuracy, and technical credibility that the BR-X3’s architecture deserves.
The BR-X3 Black Titanium arrives on an openworked black rubber strap, which doesn’t just look the part, it improves breathability and flexibility too. It’s the kind of strap that quietly disappears on the wrist until someone inevitably asks for a closer look. Integration with the case is seamless, and the matching micro-blasted titanium pin buckle keeps everything cohesive.
Nothing here feels accidental. It’s all built with the same mindset as the watch itself: modern, technical, and ready for real-world use.
At £7,200, the BR-X3 isn’t just another iteration, it’s a proper evolution. And for anyone craving something a little different from the regular square-case formula, this could be the one worth strapping on.