BR-05 Artline Steel & Gold

.

Bell & Ross’s latest release, the BR-05 Artline Steel & Gold, seems to have struck the perfect balance in design. This bi-metal case offers just the right mix of elements to aesthetically tick all the boxes. Elevating their signature aviation style, the BR-05 Artline Steel & Gold combines a robust stainless steel and 18kt rose gold case and bracelet. With a warm brown sunray dial, giving the watch a distinctive “je ne sais quoi” that other models often miss.

Bell & Ross continues to produce stunning timepieces. The timing of the BR 05 Artline Steel & Gold’s release couldn’t be more perfect for the summer season. This watch is not only a visual delight but also a testament to the brand’s ability to innovate and refine their designs continually. With its blend of strength and elegance, the BR-05 Artline Steel & Gold exemplifies the brand’s knack for creating watches that stand out in any collection.

Photo Credit – Bell & Ross

Launched in 2022, the Artline range from Bell & Ross introduces a striking design through its BR 05 urban collection. Deeply inspired by the Art Deco movement of the 1930s interwar period. The name “Artline” signifies the incorporation of artistic elements into its design. Bruno Belamich, the Creative Director and co-founder of Bell & Ross, explains that the collection immediately evokes the American Streamline style, which emerged in the 1930s.

This movement epitomises the seamless fusion of form, materials, and technical expertise, blending industrial design with aerodynamic features. Streamline design represents the rise of functionalist aesthetics and marks the advent of a new profession: the designer. Unlike mere engineers or draftsmen, these designers craft innovative lines and colour schemes that infuse industrial products with originality and beauty.

Pioneers of this movement, such as Raymond Loewy, revolutionised everyday objects. By adopting the avant-garde lines of contemporary trains, aircraft, and automobiles. With the Artline series, Bell & Ross honours these visionary designers. Celebrating the legacy of industrial elegance and the spirit of innovation.

Acclaimed during the 1970s and 80s, particularly in the United States. The gold and steel combination imbues timepieces with a rare and precious elegance, blending refinement with power.

As today’s generation revisits the bold and creative spirit of that era. The marriage of gold and steel is experiencing a strong revival in contemporary watchmaking. Bell & Ross captures this resurgence uniquely with the new BR 05 Artline Steel & Gold. This watch is neither nostalgic nor a mere homage to neo-vintage aesthetics; instead, it stands as a contemporary urban timepiece that seamlessly integrates strength with sophistication.

In the words of Bruno Belamich, Creative Director at Bell & Ross, “With the Artline, we aimed to offer a watch that is both adorned and elegant. By decorating its large surfaces, including the case and central links, we reveal the potential of the BR 05 through the lens of refinement, preciousness, and jewellery.” Moreover, the combination of gold and steel provides a significant advantage: it makes a luxurious watch with 18-carat rose gold components more accessible. This strategic blend showcases Bell & Ross’s commitment to contemporary elegance.  It also democratises the appeal of high-end materials for modern watch enthusiasts.

Photo Credit – Bell & Ross

Photo Credit – Bell & Ross

The new BR 05 Artline Steel & Gold from Bell & Ross immediately stands out to fine watchmaking connoisseurs with its striking gold elements. Its integrated bracelet’s bezel and central links are adorned with a fluted design, a detail cherished in high-end watchmaking and goldsmithing. This intricate finish enhances the watch’s luxurious appeal and draws inspiration from modern architecture, infusing the piece with a unique and singular character.

The BR 05 Artline distinguishes itself from the rest of the BR 05 collection while still honouring the fundamental traits of its lineage. The fluted design, unusual in technical watchmaking, evokes a sense of modernity and sophistication. For aviation enthusiasts, it holds a nostalgic charm, reminiscent of the aluminium fuselages of 1940s cruise planes, celebrated for their robust structures.

Bruno Belamich, Creative Director at Bell & Ross, confirms that the inspiration for this design was deeply rooted in the world of air travel. This connection to aviation, a recurring theme in Bell & Ross’s creations, gives the BR 05 Artline a resonant and emotional depth. By incorporating fluting, the watch not only captures the spirit of vintage aircraft but also adds a valuable and refined dimension to the brand’s urban collection.

Beneath its sophisticated exterior, the BR 05 Artline Steel & Gold embodies a blend of strength and elegance, seamlessly integrating these attributes into a cohesive and compelling design. This watch is a testament to Bell & Ross’s ability to innovate while paying homage to their aviation heritage, making it a standout piece in their collection.

Photo Credit – Bell & Ross

From the outset, the BR 05 Artline Steel & Gold stands as a stellar release from Bell & Ross. Demonstrating the brand’s knack for crafting designs and colourways that resonate with a broad audience. This latest model, with its bi-metal concept, taps into a resurgence of two-tone watch aesthetics, blending stainless steel and 18kt rose gold with seamless elegance. Given its limited edition status, with only 99 pieces available, it’s clear that this timepiece is destined to be highly sought after.

The BR 05 Artline is particularly compelling for those who appreciate the fusion of contemporary urban style with classic design elements. The watch’s square case, adorned with the striking fluted bezel and bracelet links, presents a distinctive look that sets it apart in the current market. The warm brown sunray dial adds a layer of sophistication, making this model not just a watch, but a statement of refined taste.

Reflecting on personal experience, owning a Bell & Ross from years ago instils a certain nostalgia and appreciation for the brand’s evolution. The BR 05 might just be the perfect piece to fill a gap in a collection, particularly for those missing the unique presence of a square-cased watch. With its modern reinterpretation of classic elements, the BR 05 Artline Steel & Gold is certainly a watch that could tempt even the most discerning collectors to scratch that itch.

For More Watch News – Click HERE