Engrained In Oregon Culture
Vero Watches, a contemporary watch brand with a captivating history that traces back to 2015, was founded by Daniel Watchorn in Portland, Oregon, USA. Born out of a profound love for traditional watchmaking and a vision for functional yet aesthetically pleasing timepieces, the brand embarked on a journey to stand apart from the ordinary mass-produced watches flooding the market.
With a commitment to elegance, simplicity, and top-notch craftsmanship, Vero Watches took a unique approach from the outset. Their watches are meticulously hand-assembled, ensuring every intricate detail is given the utmost care to guarantee superior quality.
Love For The Outdoors
Now, VERO is proudly unveiling a special collectors edition of Official Smokey Bear watches, commemorating Smokey Bear’s 79th birthday. These two distinctive timepieces not only embody the ethos of Smokey Bear but also maintain the premium VERO quality.
Smokey Bear holds a special place in the hearts of VERO, as the iconic fire prevention mascot is deeply rooted in Oregon’s culture. The Smokey Bear watches symbolise the perfect fusion of their love for the outdoors and their passion for watchmaking at its very core. Since 1945, Smokey Bear has been imparting forest fire prevention and awareness lessons, and the Smokey Bear watch continues to carry on his legacy.
Wearing the Official Smokey Bear watch serves as a constant reminder of the importance of forest fire prevention. It is an officially licensed product by the United States Forest Service, boasting an all-new Smokey Bear design. By strapping on this watch, you not only show your support for Smokey Bear’s mission but also carry his enduring message with you wherever you go.
Smokey 44′
Taking a nostalgic trip back to Smokey Bear’s inception in 1944, this timepiece artfully utilises earth tones and textures. The dial features cathedral hands complemented by large, bold gothic numerals. These are reminiscent of the iconic mid-century Smokey Bear signage found throughout the US National Parks.
At the heart of the dial, a custom-illustrated Smokey Bear takes centre stage at the 12 o’clock position. Thus commanding attention with the powerful message “Only You” boldly displayed. This artistic representation pays homage to the enduring legacy of Smokey Bear’s call for individual responsibility in preventing forest fires. Again resonating with his timeless impact on fire prevention and awareness.
Smokey 64′
Combining a traditional field layout for easy legibility with the classic tones inspired by Mother Earth.
The fine grain dial texture ensures a glare-free surface, offering optimal contrast against the brushed steel hands and luminous Arabic indices. Emphasising Smokey Bear’s ever-present role, his iconic shovel is artfully depicted on the second hand counterweight. An endearing tribute to his fire prevention mission.
In true field watch style, twin hour scales encircle the dial, marked in striking red letters with Smokey’s renowned saying, “Only you can prevent wildfires.”
Automatic Movement Sapphire Crystal
Screw Down Crown
Two strap options
120m Water Resistance
Dual Tone Finish
Two unique styles Collector’s Edition
Vero make some cracking looking watches. Although this isn’t my bag, I’m sure it will appeal to some. Field watches have always been extremely popular and in this colour combo, they certainly fit the bill. They already have a few great collaborations under their belts and this will surely be another.
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